The Tiny Edit: A first look at our featured brands

The Tiny Edit brings together brands that embody style, quality and a sense of wonder, thoughtfully curated for the little ones (and the grown-ups who adore them). We're proud to announce a first batch of beloved names that blend timeless design with everyday functionality.
Here’s a closer look at the first participating brands in this edition:

▲ Jeune Premier

Belgian design meets playful sophistication. Jeune Premier’s iconic school bags and accessories turn everyday moments into stylish statements, think bold prints, luxe details, and a hint of magic.

▲ Joolz

Where smart design meets modern parenting. Joolz creates premium strollers and accessories built to support families on the move - durable, elegant, and consciously made with comfort in mind.

▲ Gola

Retro flair with a fresh twist. Gola brings iconic British sneaker culture into the kids' world, combining classic silhouettes with bold color palettes and unbeatable comfort.

▲ L’il Atelier

Soft tones, natural fabrics, and Scandinavian simplicity. L’il Atelier captures the essence of childhood with pieces that feel both delicate and grounded, perfect for layering and lasting through play.

▲ NAME IT

Trend-conscious and always wearable, NAME IT offers accessible fashion that keeps up with growing kids and growing personalities. Expect playful prints, cozy basics and a touch of cool.

▲ Hoop Kidswear

Hoop creates timeless, sustainable pieces. With minimalist patterns and nature-inspired tones, their collections are made to grow with your child, starting slightly oversized and evolving into the perfect fit.

And this is just the beginning...
We’re excited to announce that many more beautiful brands will be joining The Tiny Edit soon, each one carefully selected to complement our curated vision. Keep an eye on our Instagram for the next reveals, exclusive previews, and everything in between.

The Tiny Edit is growing, and you’re invited!