We kicked off the first edition of The Tiny Edit with a bang! A highlight was the Stitchly activation, bringing our limited-edition caps to life with live embroidery. Guests chose their colors, personalized an item of choice and went home with a unique piece of Tiny Edit, the perfect keepsake from our first edition!

The very first edition is one for the books! We welcomed more than 150 parents and children to experience it for the very first time. We couldn’t be prouder of how this vision came to life, together with the brands who believed in it and the community that makes it real. Our very first The Tiny Edit brought together over 10+ amazing kids’ brands, 150+ guests (tiny and tall!) and a whole lot of smiles for an afternoon full of discovery and fun.

We’re thrilled to introduce the very first edition of The Tiny Edit — a brand new event dedicated to celebrating inspiring kids brands.This line-up marks the beginning of something special: a space where creativity, style and imagination for little ones take center stage. From playful newcomers to beloved favorites, each brand brings its own unique vision of what childhood can look like colorful, conscious and full of joy.

The Tiny Edit brings together brands that embody style, quality and a sense of wonder, thoughtfully curated for the little ones (and the grown-ups who adore them). We're proud to announce a first batch of beloved names that blend timeless design with everyday functionality.Here’s a closer look at the first participating brands in this edition:

We’ve always believed that when you place the right brands in the right room - with the right people - magic happens.

It’s something we’ve seen time and again: first with The Showroom in fashion, then with The Salon in beauty. Intimate moments. Real conversations. Visibility that lasts.

In a fast-paced, hyper-commercial world filled with unreal and artificial connections, we believe there’s space — and a need — for slower, more intentional visibility. The Tiny Edit was born from that belief that we need human connection, real relationships and authentic responds in order to grow a brand.

Not every brand fits. That’s the point. Here’s what we look for, and why we’re proud to be selective.

From visibility to values — here’s why September 17 might be the most meaningful brand moment you’ll have all year.

From discovery to inspiration;  here’s why September 17 might just be your favorite date of the season.